9 Best Social Media Management Tools to Use in 2023

The increasing consumption of people also causes the increasing use of smartphones to access the internet to access social media content.

Today, social media consumption is no longer limited to one social media site.

One person can have multiple social media accounts from multiple channels, such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and others.

Businesses need a way to handle multiple social media pages and reach multiple demographics through various platforms.

This is where a broad range of social media management tools come into the game.

This article will list some of the best Social Media Management Tools / Software for your business account needs.

Starting from handling social media marketing tasks such as scheduling posts, content production, publishing, reporting, and analytics.

1. SocialPilot

SocialPilot is one of the best platforms right now for managing social media accounts. Yahoo, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Tumblr, VK, and Tik Tok.

SocialPilot has a wide variety of features.

Starting from analytics, automatic content publishing, content management, conversion monitoring, multi-account management to scheduling posts on various social media accounts.

Of course, with this platform’s help, all your work to edit and post all the content will be more accessible.

I like the most about SocialPilot because this platform has a good and more affordable price scheme than Hootsuite (which I will discuss in number 2).

Because the price scheme is quite good, all people from small, medium, to enterprise-scale businesses can subscribe to the paid package. There is also a 14 day FREE trial of SocialPilot!

2. Hootsuite

Hootsuite is a simple social media management platform that allows you to manage multiple social media accounts, business page accounts, and profiles from a single dashboard.

Hootsuite provides a single dashboard with an easy-to-use web interface that doesn’t require any special installation to start managing multiple social media accounts.

Hootsuite makes it easy to schedule, post, track, and evaluate your social media interactions.

Despite the fact that Hootsuite provides a variety of paid packages that are quite flexible, including a free trial, Hootsuite may not be suitable for those of you who are just starting your business because the subscription price is quite high.

3. Buffer

Buffer is a software-as-a-service (SaaS) service that allows you to manage your social media accounts.

In short, Buffer brings together multiple social media accounts into a single dashboard, simplifies post-production and scheduling, monitors interactions, collects valuable contact information, and provides analytics.

Buffer also encourages teams to collaborate by allowing users to delegate tasks to one another. Buffer platform, which is available on desktop, Android, and iOS.

Also Read: How To Start A Blog and Start Making Money

4. Sprout Social

Sprout Social is a solution for social media management that allows users to achieve their goals from the social media strategy that has been implemented.

At scale, Sprout Social can increase audience engagement, simplify workflows, publish, interact directly, and turn social data into actionable insights.

The application is also very user-friendly, as it is designed with user needs in mind.

Sprout Social helps you evaluate and monitor social media trends to ensure your content resonates and the time you spend is more efficient.

5. CoSchedule

CoSchedule is a very well-designed editorial calendar for marketing activities.

CoSchedule works with WordPress, social media, Google Calendar, analytics, and more! The platform automates all social media posts as well as automatically.

Apart from that, its content scheduling feature is one of the best.

By using CoSchedule, some of your marketing campaign activities and social media can run automatically.

6. Zoho Social

Zoho Social is one of the best software to organize your social media platforms and is designed to meet companies’ and agencies’ needs to expand their social media reach.

Some of the main features that Zoho Social has are social media analytics, personalized reporting, interacting on social media in real-time, features for coordinating with work teams, content scheduling, and social media calendars.

7. Sendible

Sendible is a social media management platform that simplifies the process from planning to collaboration to interaction.

Sendible platform is specially designed for well-established companies or brands and is suitable for marketing agencies that focus on social media marketing.

Some of Sendible’s main features are getting insights from your social media accounts, content calendar feature, the integrated inbox of all social media accounts, collaboration features with work teams, automatic content scheduling features, and social CRM. 

8. Agorapulse

Agorapulse is another dedicated social media management tool designed to assist agencies and businesses in posting and monitoring their content through various social media platforms.

You can schedule your content or upload multiple posts using a multipurpose scheduling method.

There’s also a social inbox where you can track responses to your content, @mention, and other relevant messages.

In addition, of course, Agorapulse also offers reporting features on content performance and data analysis from interactions with your followers.

9. Hip Social – Social Media Management Tool

HipSocial is a social media management application designed by 500apps. It provides a host of features that are perfect for small and medium businesses trying to compete and grow in a competitive market. HipSocial was designed to solve problems, the tools included range from social media scheduling and engagement, to social listening and analysis features, not to mention seamless integration into your workflow.

In fact, 500apps created HipSocial to solve problems the company was facing in the marketing department. Everything about the app is designed to add value to your social media marketing efforts.

Summary

These are the 8 Best Social Media Management Tools/Software that I can share with you.

The thing to remember is that after you subscribe to the software on this list, you have to brainstorm and discuss with your social media team to plan what content you will publish on your social media brand business account.

You can start by planning an editorial calendar with an editorial calendar template or using Monday.com project management help.