We already had an article on Google ranking factors in the blog . But it did not go into detail about domain authority and how it can be increased for better positions and more traffic from search engines. In this article, I will briefly talk about domain authority (DA), page authority (PA). And how you can increase DA PA of your website within few weeks.. I'll tell you what it is, where it came from, how it affects traffic and how to increase it. Domain authority and page authority are concepts from the English-speaking Internet.
- Domain authority - DA;
- Page authority - PA; Now, Let's get started.
What is Domain Authority (DA)?
Domain authority is a ranking indicator generated by Moz. It can be used to predict how high a site will rank in search results. But don't confuse domain authority with the authority of a specific web page, as there is little difference between the two. The authority of a domain is shown by the ranking of its site and its subdomains. Page authority reflects the ranking of individual web pages. According to the digital marketing experts at Outreach Monks(opens in a new tab), the higher your domain authority is, the more credible you are considered in the online world.
What is Page Authority (PA)?
Just like the Domain Authority (DA) gives information about the status of our entire domain i.e. the search engines of the site (eg- Google), just like the page authority i.e. PA to rank one page (post) of our website in Google. Explains the possibility. In simple language, Page authority tells how much preference Google gives to an individual page of your site in its search.
How to measure DA and PA values?
There are many different authoritative measurement tools. The most famous one is "PageRank", which is an algorithm created by Google’s Larry Page. It measures the quality and weight of pages based on the number, quality, and relevance of links, although Google in 2016 the measurement tool was removed from the shelves in 2009, but when you search for "PageRank" in the Google Extension Store, you can still find the relevant analysis tool. Another SEO authority company is "Moz". Moz has created a variety of measurement standards, including analysis tools such as MozRank and MozTrust, but unlike PageRank, it has the word "Domain Authority (DA)". It represents the overall authority of the Internet domain name. Similarly, you can also find "MozRank" in the Google expansion store. Moz uses over 40 different factors to calculate Domain authority. The most important ones are:
- MozRank is the number of sites linking to a web page.
- Link Profile - This includes the internal and external links of a web page.(opens in a new tab)
- Root Domains - The number of unique backlinks. Let's say a page receives 100 links from a single site. Moz will treat this as 1 root domain. Therefore, it is important to get backlinks from different sites.
- MozTrust - Trust sites that link to a web page.
- Site structure and user-friendliness - To achieve a high DA, the site must be easy to crawl by search engines. And to provide a high user experience for visitors.
Domain Authority (DA): Strategy and Value
First, let's take a look at the ways to increase website authority(opens in a new tab). Although it is impossible for us to significantly increase DA in a short period of time, by operating these strategies, you can improve your position over time:
- Build close internal links within the website and create high-quality relevant content.
- Establish high-quality external links and pay attention to the correlation between the two.
- Delete low-quality links to your website.
- Not anxious + believe in accumulated power = increase in domain authority. Through these practices, your DA will slowly increase. Once you have a higher domain authority, all your pages containing subdomains have a chance to get a higher ranking. The way to increase domain authority is focused on the skills of content and link building. It has the most important core value of SEO and has a wide range of influence. Although it takes a long time, the follow-up gains are beyond imagination.
Page Authority (PA): Strategy and Value
Now, let's take a look at some practices that can affect the authority of the page:
- Create pages on domains with higher weight.
- Make sure your page content is very detailed, highly relevant and original.
- Make sure your web pages are fully functional and optimized for search engines.
- Build internal links between pages.
- Contribute to relevant pages and get high-quality external links.
- Remove poor-quality links to websites. Does it look similar to the domain weight? In fact, DA and PA increase the weight in the same way. The difference is that the scale of increasing PA is smaller, and more detailed optimization is required. Compared with the domain authority value, the page authority value is easier to increase. If you want to improve the ranking of a certain page, you can use the above techniques, which is simple and fast!
DA or PA, which is more important?
To put it simply, increasing DA takes longer to operate. If you keep irrigating and persevere, one day your efforts will turn into results and bring you more traffic. If you are not planning to hire an SEO expert and want to optimize by yourself, you need to consider "DA" as a long-term goal. If you only focus on the ranking of a certain page, this will make you lose more traffic that has the opportunity to convert. Conversely, if it only targets DA and not PA, will it cause any harm? Not really! This is a feasible long-term optimization strategy, which is very helpful for building a brand image. And while DA is improving, it can also help the page rank higher and easier to expose.
What is a good Domain authority metric?
Sites like Google, Apple, or Microsoft will have a high DA (95 to 100). If the site is new, then its DA will be low (perhaps 10 to 20). You also need to understand that it is easier to increase the DA of a site from 20 to 30 than from 70 to 80. The general classification of ratings is something like this:
- Up to 30 - low.
- From 30 to 40 - below average.
- 40 to 50 is medium.
- 50 to 60 is good.
- 60 to 70 - very good;
- Above 80 is excellent.
How to Increase Domain Authority (DA)?
Let's dive into best and powerful methods to increase domain authority of your website fast.
1. Publish content that the user links
To Publish quality content on your site. So that the other Blogger links your content with your site. Here is a guide - How to write SEO friendly blog post (12 Best Tips) When a blogger links your content to your site with Do-follow tag, you get a Dofollow backlink. Dofollow Backlinks play an important role in increasing the Domain Authority of a site or blog. Get 350+ High Quality DoFollow Backlinks (Instant Approval Blog Commenting Sites List). So always create unique, detailed and well-thought content that is useful for the user. Also, focus on the length of the content. Your content length must be at least 1200 words.
2. Focus on On-Page SEO
On-Page SEO(opens in a new tab) also plays an important role in increasing your DA Score. The optimization done while writing content is called On-Page SEO. In On-Page SEO you have to take care of the following factors. Targeted keyword - Choose the right keyword for your blog post. Also pay more attention to long-tail keywords as they are more targeted and rank better. Make sure to use your target keyword once in the first paragraph of the post.
Use Keywords in Title - Along with writing Attractive your title, also use Focus keyword in it. If possible, place the main keyword at the beginning of the title.
Permalink structure - Use SEO-friendly permalink structure (Short and Readable URL) for your content which also includes your focus keyword.
Keyword density - Do not use keyword more often in content. This is called keyword stuffing. Keep the keyword density within 0.5 - 1.5%.
Heading tags - If you publish very large content on your blog, then use proper heading tag for your points. This makes your content readable to readers.
Image optimization - Use the correct file name and ALT tag for your image. Also do not forget to Resize and Compress Images. Here's guide about best image Compression Plugins and Tools.
Meta description - This increases the CTR (Click Through Rate) on your content. So always try to write Attractive meta description. Be sure to add your focus keyword to it.
Use focus keywords in content with variations.
3. Internal Linking in Your Post
Internal linking plays a key role in increasing your website's Domain Authority. It also reduces your site bounce rate and helps search engine bots crawl your content quickly and better. Apart from this, your content becomes more informative and useful for the visitor. But keep in mind one thing, internal linking must be dofollow and related with the content.
4. Create High Quality Backlinks For Your Site
Creating high quality backlinks is not an very easy task. But it is not so difficult either. With the right technique, you can easily create quality backlinks for your site with advance link building strategies. There are many bloggers who use the wrong way to create backlinks on their site and they create backlinks from a site that promises to create lots of backlinks in minutes. All these backlinks are of low quality and reduce the space to increase your site ranking. Backlinks always high qualityAnd create from reputed site. Quality backlinks always help your site's Domain Authority to grow very fast. Quick Tips for Creating High Quality Backlinks:
- Publish the ultimate content on your blog.
- Share your content on social networking sites.
- Guest post on another popular blog.
- Naturally build links for your site.
- Submit your site to the High Authority site.
- Comment on another blog.
- Submit your images on the photo sharing site.
- Submit your article and ebook to the document/article sharing site.
5. Remove Bad Links from Your Site
Always keep an eye on your site's link profile. If the number of bad links or toxic links on your site will be very high, then it will greatly affect your Domain Authority, ranking and traffic. Therefore, it is very important to keep your link profile clean and healthy. For this you can use SEMrush, Ahrefs or MOZ tool. But there are many bloggers who do not pay attention to it and their position in SERPs decreases day by day. Apart from this, their DA also has a bad effect. If you want to keep your link profile clean and effective, then regularly check and remove bad links from your site.(opens in a new tab)
6. Make Your Site Mobile Friendly
The number of mobile users has increased a lot and more than half of the searches are done by mobile. If your website is not mobile friendly, then your website will not be able to perform well in SERPs. Also, if your site does not show properly in the mobile of visitors, then they will exit from your site immediately. You can use the Mobile-Friendly Test tool(opens in a new tab) to check whether your site is mobile friendly or not . It has been developed by Google and helps you to find out if your site is mobile friendly or not.
7. Fix Your Website's Loading Speed
If your site takes too long to load, then it affects your website's bounce rate. Any visitor waits 2 to 3 seconds for a site to be open. If the site loads in 2 to 3 seconds, then it is fine otherwise the visitor will exit the site and go to another search result. You can use PageSpeed Insights, Pingdom and GTmetrix tools to check the loading speed of your site . Quick Tips to Fix Website Loading Speed:
- Upgrade to PHP 7.2
- Optimize Your Image Size
- Keep only useful plugins
- Delete Unwanted Media
- Minify CSS and JS Files
- Use Best Cache plugin
- Minimize Redirects
- Use Best web hosting
- Optimize database
Apart from this, below are some guides which can make your website loading speed super fast.
8. Keep Your Site Structure Clean and User Friendly
It is very important to keep the site structure clean and user friendly, so that visitors can navigate the site easily. Therefore, you have to take special care on user experience. Do not make your site or blog more colorful. This can distract the reader's attention and may cause your blog to exit.
9. Keep the number of links in the page in the limit
If you do a lot of linking in your content, then it is not a good idea. This is not good according to user experience. Also, Google also recommends adding a limit number of links to a page.
10. Share your content on Social Sites
After publishing your content, do not forget to share it on social networking sites. This can easily generate a lot of traffic to your blog. But your content should be such that it forces the users to like share and comment. Apart from this, you can add social share button to your site.
11. Submit Guest Post to another blog
Guest posting increases your traffic and the number of backlinks. If the number of backlinks on your site will increase then automatically your DA will increase. But keep in mind one thing, the niche of the blog on which you will guest post should be related to your blog niche.
12. Let Your Domain Be Old
The age of the domain helps a lot in increasing your site ranking and DA score. If your site is 3 or 4 years old and you publish regular quality content on it, then its Domain Authority can be 30-40 or more. But if your site is 1 or 2 months old, then you do not need to think about Domain Authority right now. Just focus on content publishing now. Your DA automatic increase will continue.
13. Publish Content Regularly on Your Blog
This helps improve both the visitor and the Domain Authority on your site. There are many bloggers who do not maintain this, due to which their DA keeps fluctuating a lot. If you publish content regularly on your blog, your DA will increase. But if not, DA may be reduced.
14. Move your site from HTTP to HTTPS
Google is using https as a ranking factor. Therefore, if you migrate your site from http to https, your Domain Authority can be greatly improved. But keep in mind one thing, when you move your site from http to https and do not set proper redirection, then your website traffic can be zero.
15. Be Patient
Domain Authority is a factor that does not increase overnight. For this you need to be patient. Just be patient and keep working, both your ranking and Domain Authority will keep improving.
How do I check domain authority?
Now that you know how to improve your domain authority, let's take a look at a few best tools to check your website's domain authority (DA).
1. Moz Link Explorer
2. WebsiteSEOchecker
3. SEMrush
Summary
There are many more factors that affect domain authority, at least:
- Availability of filters or history of sanctions by domain
- Behavioral factors
- Social factors
- Domain age To increase the authority of the domain, these factors which I described above, are enough. You need to constantly work on your site, develop it, improve it, give better content, spread about it everywhere. As a result, the result will be over time. The result itself directly depends on the amount of effort. But I will definitely say that the authority of the domain you are promoting greatly affects its performance. If you have any question or any suggestion then feel free to comment us.
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